MARKETING
And then we spread the word
Marketing gets your business in front of people. It tells them who you are, what you offer, and gives them reasons to pay attention.
There are a couple of different types of marketing plans we build.
let's talk about marketing:
enduring.
The ongoing marketing that keeps your business visible and promotes what your company does, all in the voice, personality, and identity of your business.
campaigns.
Focused marketing efforts with a specific job to do. Campaigns highlight an announcement, a special offer, an event or a new service.
01 ─── marketing plan.
A living plan that keeps your marketing moving in the right direction.
02 ─── content calendar.
A working calendar that turns the plan into what gets created, shared, and published.
Enduring Marketing is the ongoing marketing that keeps your business in the conversation.
enduring:
It starts with understanding your business, your market, your competition, and what makes you worth talking about. From there, we develop the story and the message, then carry them through your ongoing marketing.
Some tools we offer to organize your marketing efforts:
campaigns:
Every campaign has a goal, a message, a plan, and a finish line.
Once a goal is set, we determine the message, the offer, the audience, and the best ways to reach them.
The campaign might take the form of a special offer, a new service launch, an event, a seasonal promotion, or a push to reach a particular audience. The pieces might include advertising, direct mail, social media, email, signage, outreach, or whatever combination makes sense for the goal.
execution:
This is the work that takes your marketing from an idea on paper to something people can actually see, hear, read, and respond to.
The channels, materials, and opportunities that were chosen during the planning process are now put into action.
what it gives you:
A business people know, recognize, and remember.
A plan for getting your name out there, establishing your reputation, and bringing more of the right people through the door.
Your marketing plan, calendar, campaigns, and related work stay organized in your Idea House workspace, so the work doesn't disappear when the project is over.